theAtlantic.com’s website till it “has come to the galloping rescue of [Atlantic] magazine.”
What struck me most was the sidebar to the new media story. As with most feted HBS alumni, Bradley has been hugely successful in business, not limited to digital media. Asked to what he attributed his success, he wisely said that he found what he was good at, stuck to that, and let others take care of the rest.
To spot talent, Bradley identified two key factors fundamental to business success: force of intellect and spirit of generosity. I was struck by the second factor: here’s a successful, canny businessman, and he says generosity makes for good business leaders. Yay! I agree. Good business, for me, is all about creating a better life for all, including oneself. The shortcut approach of greed is something that clearly creates a kind of success – but to what benefit in the long run?
And remember, Bradley doesn't just talk about business: the companies Bradley founded generate $1.5 billion in annual revenues, and he took Atlantic Media to consistent profitability after a five year average annual loss of $8.5m.